Badges

Custom Badges & Buttons Australia | Sense2

Custom badges and buttons are the smallest piece of brand real estate that still changes a room — the enamel pin on a lanyard, the tin button on a tote, the metal lapel badge that quietly says this person belongs here. Sense2 has been briefing badges for Australian agencies, councils and brand teams for 30+ years, with thousands of 5-star Google reviews and an in-house design studio that sweats every 25mm of artwork before production.

Find it fast

• Typical MOQ: 100 for tin button badges, 100-250 for soft enamel pins, 50-100 for hard enamel lapel badges
• Lead time: 7-12 business days standard on tin buttons; 15-20 business days for enamel badges (mould + production). Express 5-7 days available on core lines
• Sizes: 25mm, 37mm, 45mm, 58mm and 75mm for tin buttons; 15-50mm for enamel lapel pins; custom shapes on request
• Finishes: soft enamel, hard enamel, die-struck, printed dome, offset-print tin button, woven and embroidered fabric badges
• Attachments: pin-back (safety clasp, butterfly, rubber clutch), magnetic back, bulldog clip, stick pin, sew-on, Velcro
• Price range (250qty, 1-colour): AU$0.55-$1.20 for tin buttons; AU$2.40-$5.80 for soft enamel pins at 38mm

Why Sense2

• 30+ years of badge briefs since 1994 — trusted by Australian Government agencies, universities, councils, member organisations and national retail brands for compliant, on-brand roll-outs
• In-house design studio cleans up line weights, sets Pantone matches and builds mould-ready artwork — so the 25mm version of your logo reads as crisply as the billboard
• 17,503 products in the wider catalogue — badges pair beautifully with lanyards, card holders, tote bags and notebooks for a complete conference or onboarding kit
• Thousands of 5-star Google reviews — Customers consistently rate Sense2 for reliability, clear proofs and creative outcomes that exceed expectations

Best for

• Conference and event identification — Pair a printed tin button or enamel pin with a branded lanyard and card holder. Magnetic-back pins avoid pinholes in delegate blazers — a small detail senior guests notice.
• Campaign launches and activations — 58mm and 75mm tin buttons are the classic rally piece — full-colour offset print, bold typography, one line of campaign copy. Beautifully democratic and endlessly photographable.
• Staff recognition and milestone awards — Hard enamel lapel badges with tone-on-tone plating (antique gold, rose gold, black nickel) read as jewellery rather than merch. The piece that stays on the jacket for years.
• Retail and fashion collaborations — Soft enamel pins on a backer card are the gift-with-purchase that gets kept. Consider limited-edition numbering for collector energy — every drop gets posted.
• Membership and advocacy — Woven and embroidered fabric badges for uniforms and caps; printed tin buttons for drives and public-facing moments. Both carry a cause with quiet dignity.

Curated kits

Conference Delegate Pack — Conferences, summits and multi-day events where delegates need identification and a takeaway Custom lanyard with printed card holder, 58mm full-colour tin button badge, branded A5 notebook and engraved metal pen — kitted in a branded paper bag From AU$14.50 per kit at 500qty

Campaign Activation Bundle — Campaign launches, street activations, festivals and advocacy drops 75mm full-colour tin button, campaign sticker pack, seeded-paper flyer and enamel pin on a printed backer card From AU$6.80 per bundle at 1,000qty

Milestone Recognition Set — Staff milestones, board recognition, long-service awards and alumni moments Hard enamel lapel pin with rose gold plating, presentation box with branded insert, and a handwritten certificate card From AU$18.50 per set at 100qty

What clients say

"Our enamel pins arrived the week before our milestone dinner and the plating was exactly the tone we'd hoped for. Recipients wore them for the rest of the evening — which tells you everything about how beautifully they landed." — Tamsin, Head of People Experience

"We reorder our conference tin buttons with Sense2 every year. The team remembers our brand codes beautifully and always flags artwork details at 38mm we'd otherwise have missed." — Asha, Events & Brand Lead

"Three of our delegates posted photos of the badge pack before the opening keynote. Sense2 understood the audience and made the smallest piece of the kit feel like the most considered one." — Clara, Marketing Manager

Frequently asked

What's the minimum order for custom badges and buttons? Tin button badges start at 100 units across 25mm to 75mm sizes. Soft enamel pins typically start at 100-250 units to make the mould economics work. Hard enamel lapel badges start at 50-100 units. Woven and embroidered fabric badges start at 100. For 1,000+ briefs expect 25-40% off the 250-qty tier — ask for a stepped quote.

How long do custom badges take to produce and deliver in Australia? Tin button badges run 7-12 business days standard with 5-7 day express on core sizes. Enamel pins take 15-20 business days including the mould strike, plating and hand-filling. Woven fabric badges run 12-18 business days. Rush production is possible on tin buttons for late campaign briefs — tell us the date and we'll work back from it.

What printing and finishing methods do you offer? Full-colour offset print under mylar for tin buttons, soft enamel with recessed metal outlines, hard enamel (cloisonné) polished flat, printed dome with epoxy resin, die-struck metal without colour fill, and woven or embroidered fabric construction. Plating options include gold, silver, antique brass, black nickel, rose gold and copper. Glitter fill, glow-in-dark and numbered editions available.

Can I see a sample before committing to the full run? Yes. Free reference samples ship Australia-wide within 48 hours from our Sydney warehouse so your team can feel the weight and finish. On enamel runs we recommend a pre-production sample with your actual artwork — it's the strike that confirms plating tone, colour fill and line weight before the full production batch.

Do you offer eco-friendly or sustainable badge options? Yes. Recycled-metal tin button shells, FSC-certified paper backer cards, biodegradable badge pouches and woven badges in recycled polyester or organic cotton are all available. Our enamel pins can ship on seeded-paper backer cards that bloom into wildflowers — a beautiful pairing for sustainability-led campaigns.

What's the difference between soft enamel and hard enamel pins? Soft enamel leaves the metal outlines raised above the colour fill, giving a tactile, layered finish that photographs with shadow and texture. Hard enamel (cloisonné) is polished flat after curing, so the surface reads as a single jewelled piece — heavier, more premium, and the finish we recommend for milestone awards and board-level gifting.

"Find it. Love it. Keep it."