Why Branded Promotional Items Should Be Part of Your New Store Opening or Product Launch

Why Branded Promotional Items Should Be Part of Your New Store Opening or Product Launch

Custom branded key chains can play an important role in the success of your grand store opening and add some serious excitement to your product launch. A perfect example of engaging with consumers and advertising your store opening & product launch at the same time, shows our client Adidas Australia with its recent marketing concept. In order for Adidas Australia to promote their new shoe ZX Flux Sense2 produced custom made key rings that resembled the recently launched product. On the day of the opening of its new store in Melbourne, Adidas Australia used the key rings cleverly to attract a lot of customers to their shop where they distributed the specialty product for a chance to win prizes. To promote their store opening and product launch widely and to boost its visits, the sports brand also put up posts on Twitter and Instagram. With Instagram and Twitter the company chose two social media platforms that exhibit a high level of user engagement. Adidas’ recent posts about the ZX Flux launch, its store opening in Melbourne & the promotional key chain as incentive, appealed to a large user base and also resulted in a high engagement, retweets and shares among the social media community. Customers love getting free stuff!  Branded give aways give you an opportunity to fulfill that desire, while increasing top-of-mind recall and overall awareness of your brand or store. adidas2 Studies have shown that the main reason consumers keep a promotional product is because they find it useful. In order to fulfil that need Adidas found something that relates to its brand.  By choosing a custom produced key ring that resembles its new sports shoe, the brand chose something that would be meaningful to its passionate customers and that they would keep. adidas   Source: https://twitter.com/adidasAU/status/456253418063945730 http://instagram.com/p/m9R3rLxREu/#

This entry was posted in Inspiration, Latest News, Recent Projects. Bookmark the permalink.

Comments are closed.