Monthly Archives: August 2014

What’s in a Name?

What’s in a Name? Selecting a name for your new product is not simple or straightforward as it may sound. It’s a critical component in the branding process and a mixture of creative and linguistic strategy is crucial to come … Continue reading

Posted in Inspiration, Latest News, Marketing Ideas, Uncategorized |

Promotional Tote Bags

Promotional Tote Bags When it comes to effective promotional products tote bags are an absolute all-rounder. According to a study conducted by Promotional Products Association International (PPAI®), Promotional Bags are among the most widely recalled advertising items and reportedly most … Continue reading

Posted in Favourite Promotional Products, Inspiration, Latest News, Marketing Ideas, Recent Projects, Uncategorized |

The Importance of Colors in Branding

The Importance of Colors in Branding
 Even though there have been many attempts to classify consumer responses to specific colours, the perception of colours depend on personal experiences and can’t be universally associated to certain feelings or reactions.
Nevertheless there are … Continue reading

Posted in Inspiration, Latest News, Marketing Ideas, Uncategorized |

Custom branded Lanyards – Always a goodie!

Custom branded Lanyards – Always a goodie! Lanyards are an all-rounder item that can be used throughout many different industries for identification purposes, e.g.  Government organizations, hospitals and military facilities or at venues such as concerts, trade shows and exhibitions, … Continue reading

Posted in Latest News, Marketing Ideas, Uncategorized |

Power to Your Brand – Important facts about Promotional Power Banks

Important facts about Promotional Power Banks   Power banks are useful charging accessories when there’s no regular power source around to recharge your electronic device. The small portable emergency charger with a USB port connects to your device via a … Continue reading

Posted in Latest News, Marketing Ideas, Uncategorized |